top of page
  • Writer's pictureTeam

Collaborative Commerce leader Kognitiv joins Data Collaboration Alliance

Updated: Mar 7, 2022

Chief Data & Analytics Officer Tim Collins joins Advisory Board and iOWN leadership team at Data Collaboration Alliance

June 15, 2021 TORONTO - Kognitiv Corporation, a global leader in the rapidly expanding market for collaborative commerce, has announced that Tim Collins, its Chief Data and Analytics Officer, has joined the Data Collaboration Alliance as Board Advisor and founding member of the iOWN initiative.

Mr. Collins, who is based in the UK, is a 17-year veteran in the application of data science for personalized commerce. He was previously founder and former Managing Director of the Intelligent Shopper Solution business unit at Aimia.

Mr. Collins added; “Kognitiv’s collaborative commerce model was born from a belief that the next era of commerce would enable organizations to collaborate directly peer-to-peer, create new or enhance existing partnerships and ultimately create new value for their most valuable consumers. Naturally, data is at the very centre of our value proposition. In the past year, topics like data privacy, data security and zero-party data have risen in importance for both consumers and c-suite executives. Kognitiv is deeply invested in these topics and joining a group of diverse, industry-leading thinkers like the Data Collaboration Alliance enables us to exchange ideas, access breakthrough thinking, and meaningfully contribute with the very best in the business.”

More apps, more copies, less collaboration

According to a 2020 survey on the use of software-as-a-service (SaaS) applications, the average company uses over 137 unique apps in its operations which represents a 30% increase from 2018. For enterprise organizations the count rises to 288, and in both cases these numbers do not include applications built in-house or the applications that form part of their digital supply chains. Source: Blissfully SaaS Trends Report: 2020

The growing number of applications has had a direct impact on the number of data copies that organizations are generating, including copies of personally identifiable information (PII) being shared with 3rd party applications based in remote jurisdictions. According to one major vendor, organizations are now collectively spending over $700 billion USD annually to manage the ongoing exchange of copies through a process known as data integration. Source: Salesforce website

However, the inability to fully-control access to copied application data is at odds with the need to comply with increasingly strict consumer data protection regulations such as Europe’s GDPR, California’s CCPA, and Canada’s proposed Bill C-11. This has created a barrier to data sharing which is forcing many organizations into a strategic rethink about their approach to data integration.

Dan DeMers, President of the Data Collaboration Alliance stated; “The recent WhatsApp privacy debacle and Apple’s ‘App Tracking Transparency’ initiative serve as timely reminders that control of personal data is shifting from organizations to consumers. As a framework, Data Collaboration has been specifically created to help organizations to eliminate copies, establish meaningful ownership, and support data sharing for multi-stakeholder solutions. We are very excited that Mr. Collins and Kognitiv have joined our mission to make control the new normal for personal data.”

From today, Mr. Collins will join the Advisory Board of the Data Collaboration Alliance which includes Mark Surman, the Executive Director of the Mozilla Foundation and Sylvie Veilleux, the CIO of Dropbox. Mr. Collins will also represent Kognitiv in iOWN, a Data Collaboration Alliance initiative composed of data privacy, data protection, compliance, and IT professionals who are advancing data ownership and the future of applications through the publication of experiments and free resources.

Visit the Data Collaboration Alliance website to learn more about free partnerships and access their press kit with downloadable assets.

About Kognitiv

Kognitiv Corporation is a B2B technology growth company with a singular focus on enabling collaborative commerce for their global clients and their most important consumers. Kognitiv’s Platform-as-a-Service technology and business model addresses emerging trends like the subscription economy, DTC and hyper-personalization by enabling clients to participate in collaborative commerce through the creation of safe environments within their own ecosystems. Headquartered in Canada, and employing over 550 people across 50 countries, Kognitiv focuses on Financial Services, Media, Telecom, Hospitality and Retail. Find out more at

About Data Collaboration Alliance

The Data Collaboration Alliance is a nonprofit that is dedicated to a future where data is fully-controlled by its rightful owners and a more inclusive generation of technologists are empowered to build data-centric solutions. We’re advancing these goals by supporting research, open tools, and free learning. The alliance also contributes to the development of new industry standards, including Zero-Copy Integration. Visit: #AccessNotCopies



bottom of page