On November 4th, 2020, California voters approved a ballot measure that proponents say will close a loophole in privacy laws and give consumers greater control over targeted advertising.
Why this matters
When it comes to data protection regulation, California often sets the template for the rest of the United States.
Quotable quote
"Those businesses will feast on the companies whose model is pervasive tracking." - Alastair Mactaggart, founder of Californians for Consumer Privacy
Source
Publisher: CNET
Author: Laura Hautala
Story: CNET website